Tim Tebow: A case of ad nauseam



From SunTimes.com: http://www.suntimes.com/sports/telander/2018022,CST-SPT-rick29.article

You gotta say this about Tim Tebow: The dude doesn't mind being scrutinized.

You'd think that if there were more to learn about the former star Florida quarterback — from his NFL-suspect arm to his proselytizing charm — than what we have learned in the last four years, it would need to come from the CIA.

But apparently we're getting a Super Bowl TV ad that takes us all the way back to — cherubim and seraphim here! — the start of the two-time BCS championship quarterback's life!

Like, literally.

Not sure if a manger is involved, or sonograms, but Tebow and his mother Pam are reportedly going to speak in the commerical — made by the conservative Christian group, Focus on Family — about how doctors had recommended that Pam, who was ill during part of her pregnancy with her fifth child, have an abortion.

Had she done that, well, we'd have a different 2007 Heisman Trophy winner, for one thing.

Numerous women's rights groups have protested CBS' apparent decision to run the 30-second ad — we're talking a $2.5 million to $2.8million price tag for the half-minute — because of its religion-based, anti-abortion, thus-political message.

''An ad that uses sports to divide rather than to unite has no place in the biggest national sports event of the year,'' Jemhu Greene, president of the New York-based Women's Media Center, told the Associated Press.

She may be right.

But in a techno world that gives us Viagra ads, rotting CSI cadavers and Jersey Shore morons around the clock, it seems we could survive this reportedly (by Tebow himself, anyway) tame, if impassioned nonsecular statement about a real-world issue most of us would rather keep private.

First Amendment considerations alone tell me that flipping the dial would be better for upset citizens than censorship.

Yet there do need to be rules in this world, ones of enlightenment and compassion and reason and respect for others, even if they're rules that are not written in stone and enforced by government agencies.

Don't mix religion, sport

And I would start with this one: religion should not be part of sport.

Period.

I won't even begin with the ceaseless statements by athletes that God (a) wanted them to win; (b) decided they should lose; (c) healed their injuries; (d) told them it was OK to knock the snot out of the enemy ball carrier; (e) left them just before they got in that drunken bar brawl.

Back when Steve Spurrier was the coach at Florida and Danny Wuerffel was his senior quarterback, Spurrier said nothing bad was going to happen to the slow-footed Wuerffel in the NFL because ''he has a protective shield of angels around him.''

I never saw a defensive end bounce off those winged creatures, but Wuerffel had a protective shield of Heisman voters, indeed.

Studies have shown that we transform our God, whatever religion we espouse, into a deity with philosophical and moral teachings much like the ones we already hold.

God's like me, in other words.

And the general assumption in the United States is that God is part of our realm and some kind of Christian, likely a rather conservative Christian. We do have the command ''In God We Trust'' on our money, which, one supposes, is better than Ben Bernanke.

But what if Tebow's procession of biblical verse numbers on his eye patches — guaranteed instant and massive Google hits, by the way — were verses from the Koran instead?

What if they said, ''Believe in Morman''? ''Scientology Saves''? ''There Is No God''?

Or think of this: ''Death to Infidels.''

That is certainly not what people who love Tebow's endless God-praising had in mind. Yet this is an open and multifaith society, and if one religion is allowed, others will be, must always be.

NCAA looks the other way

How did Tebow's college slogans get out there anyway? The NCAA rule book states that nothing but ''a player's number; a player's name; NCAA Football logo; memorial recognition; the American flag; or institution, conference or game identification ... are permitted on a player's person or tape.''

Is it possible Tebow was cut some slack because people like him and nobody wanted to offend the Christian right? Or that the ''powers that be'' agreed with him?

A quarter of the world's population is Muslim, and if our global terrorism battle against zealots is seen solely as Christians vs. Islam, we would do well to remember that there are Jews, atheists, Buddhists, Hindus and yes, Muslims in the American armed forces, and that as All-American a town as Dearborn, Mich., has 10 mosques, and its public schools close for Muslim holidays.

Somehow we've gotten to the point where big-time sport is overwhelmed by Baseball Chapel, Athletes in Action, Christian ministries, God squads and Bible-thumpers everywhere.

I wonder if that bothers Tebow at all. No, of course it doesn't.

But I wonder how he'd feel if he scored a touchdown before a huge crowd, under the beckoning arms of ''Touchdown Muhammad''?

Think of that when you watch his ad.

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